An experimental insert published by Time Inc. inside Architectural Forum, Plus assembled an unusually high-profile masthead for a magazine that lasted only three issues — skyscraper architects William Lescaze and Wallace K. Harrison, MoMA curator James Johnson Sweeney, and the rising figures William Muschenheim and Stamo Papadaki.
Despite its ambitious editorial line-up, Plus met resistance from its American readership and folded after just three issues, between December 1938 and May 1939. It stands as a rare attempt to launch a nationally circulated, unapologetically modernist periodical within the American mainstream press of the late 1930s — a moment when European modernism was still finding its footing with US audiences.
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These entries are draft placeholders based on well-documented work by Plus's own masthead architects, pending direct extraction from this title's three issues into the database. Plus has not yet been catalogued in the project database — do not treat this list as confirmed citations from the magazine itself.
An unusually high-profile masthead for a magazine that lasted only three issues.
Swiss-American architect, best known for the Philadelphia Savings Fund Society Building — one of the first International Style skyscrapers in the US.
Architect later associated with Rockefeller Center and the United Nations Headquarters.
Art curator, later director of the Solomon R. Guggenheim Museum.
American modernist architect.
Greek-American architect; also a contributing figure to the Greek magazine 20th Century in the same period.
The reproductions were sourced from usmodernist.org, then paginated, OCR-processed, and assembled into PDF booklets by the Architectural Periodicals Database team.
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